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access to experienced marketing and business development leadership, |
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Do a Quick Checkup! |
Every "no" to a question below is an indication of something slowing you down |
Product |
Is there a written description of the user? Of the economic buyer? Is there a value proposition that will sell? |
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Channel |
Is the sales cycle documented? Does every rep sell to the same target? Are you able to use the tools marketing provides? Do you use an SFA or CRM system, and does it actually help? |
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Markets |
Do you know exactly which markets you're going after, and why? If you're going vertical, do you have proven domain expertise on board? Does each of your markets yield a run rate of $10 M / yr? |
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Visibility |
Does your marketing guy know which visibility matters, and what is just noise? Do you know exactly which audience you're going after, and who they listen to? |
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Demand |
Do you have leads -- and are they qualified? Can you actually predict anything from your forecast? Do all the execs agree on what's limiting sales? |