... with instant
access to more marketing and business development bandwidth ... |
||||||||||||||||||||||||||
|
||||||||||||||||||||||||||
|
Take a Quick Quiz! |
Like quizzes? |
Product |
Is there a written description of the user? Of the economic buyer? Is there a value proposition that will sell? |
|
Channel |
Is there a documented sales cycle? Does every rep sell to the same target? Does your channel or field actually use the tools you produce? Do they use an SFA or CRM system? Does management use the data? |
|
Markets |
Do you know exactly which markets you're going after, and why? If you're going vertical, do you have proven domain expertise on board? Does each of your markets yield a run rate of $10 M / yr? |
|
Visibility |
Do you know exactly which audience you're going after, and whom they listen to? Does your executive team know which visibility matters, and what is just noise? |
|
Demand |
Is the pipeline comparable from month to month? Can you actually predict anything from your forecast? Do you know what is limiting sales? |