... with instant
access to more marketing and business development bandwidth ... |
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Do a Quick Health-Check! |
Every "no" to a question below is an indication of something slowing your company down |
Product |
Is there a written description of the user? Of the economic buyer? Is there a value proposition that will sell? |
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Channel |
Is there a documented sales cycle? Does every rep sell to the same target? Does your channel or field really use an SFA or CRM system? Does management use the data? |
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Markets |
Do you know exactly which markets you're going after, and why? If you're going vertical, do you have proven domain expertise on board? Does each of your markets yield a run rate of $10 M / yr? |
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Visibility |
Do you know exactly which audience you're going after, and who they listen to? Does your marketing guy have a solid plan of how to leverage the partnerships you're working on? |
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Demand |
Is your pipeline comparable from month to month? Can you actually predict anything from your forecast? Do you know what is limiting sales? |