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Do a Quick Health-Check! |
Every "no" to a question below is an indication of something slowing your company down |
Product |
Is there a written description of the user? Of the economic buyer? Is there a value proposition that will sell? |
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Channel |
Is there a documented sales cycle? Does every rep sell to the same target? Does your channel or field really use an SFA or CRM system? Does management use the data? |
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Markets |
Do you know exactly which markets you're going after, and why? If you're going vertical, do you have proven domain expertise on board? Does each of your markets yield a run rate of $10 M / yr? |
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Visibility |
Does your marketing guy know which visibility matters, and what is just noise? Do you know exactly which audience you're going after, and who they listen to? Do you have credibility with your audience? |
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Demand |
Is your pipeline comparable from month to month? Can you actually predict anything from your forecast? Do you know what is limiting sales? |