David Taber &Associates

	David O. Taber -- Professional Experience
·	18 consulting engagements with clients in 6 countries
·	Built a web community and a web-based business at Sun Micro
·	Spearheaded the acquisition of Forte Software
·	Revitalized marketing and turned around Forte Software
·	Repositioned ILOG and took them public on NASDAQ
·	Turned industry analysts around at Sybase
·	Father of server software product line at Sun Microsystems
·	Defined product strategy at Pacific Telesis
·	Built large distributed systems at Stanford Research Institute
·	Education including MBA from U.C. Berkeley

Associates

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2001 -

Present

David Taber +Associates

President and Principal Consultant

Officer-level consulting to startups, providing business development and marketing leadership for clients in the US, Czech Republic, Estonia, Germany, Ireland, and India.

Helped entrepreneurs get funding (seed through Series B), define product strategy, redefine business model, launch products, get awareness, negotiate OEM deals, develop partnerships, find first customers, web presence, and press / analyst credibility.

Client products included: Java development , UML and semantic modeling, web services/EAI/XML, supply chain, BPM, systems/email management, mobile application infrastructure, and software testing.

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1999 -

2001

Sun Microsystems

Director of Portal Business Development

Built the portal-based channel for Forte for Java, capitalizing on the more than 3,500,000 distributions of Sun’s development tool. Starting with nothing but a mission, built a team of engineers, marketers and business development to create a web community of over 100,000 users and a marketplace with a projected run-rate of $8 M. Completed all objectives despite a 60% budget cut. Signed 22 partners in two months, 100 in one year.

Brought products and services marketplace on-line in 4 months, helped 25 partners bring products to market in 6 months. See the FFJ portal at http://forte.sun.com/

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1999

Forté Software

Senior Vice President Business Development

Mission was to create strategic partnerships with platform vendors who could be market-makers for Forté's SynerJ (Enterprise Java) and Fusion (Enterprise Application Integration) product lines.

Working as a soloist, went from a standing start to an acquisition offer by Sun Microsystems in 63 business days. Acquisition valued at $710 M, consummated in October 1999.

Gartner Group hailed the merger as "a quantum leap forward for both Sun and Forté," and Merill Lynch upgraded Sun's stock on the news.

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1997 -

1999

Forté Software

Vice President of Marketing

Lead tactical and strategic marketing worldwide for the industry’s leading enterprise application development environment. Re-positioned Forté's proprietary technology as software integration and Java development environment for enterprise-scale applications.

Lead the entire international marketing team, including two vice presidents. Rebuilt web site, created company's first web-based seminar, rewrote all collateral, repriced all products, and launched new print, web and radio ad campaign.

Analyst work achieved positive reports from Gartner, Meta, Forrester, GiGa, Hurwitz, and Seybold. Drove down cost per lead by >50%, tripled search-engine "hits" and web traffic. Revenue grew in a declining market.

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1996 -

1997

ILOG, S.A.

Vice President of Worldwide Marketing

Responsible for all tactical and strategic marketing for the world’s largest vendor of C++ application components. Helped take the company public on NASDAQ, created pitch and participated in road show in Boston and New York.

Re-positioned ILOG as "the optimization software company." Championed acquisition of CPLEX Optimization, a key competitor. Re-priced all ILOG's products; upgraded all contractual Ts and Cs. Re-wrote all sales collateral, implemented new web site design, and re-worked all company presentations while lowering marketing costs.

Managed an international team of 20 professionals and a $4 M budget. Revenue grew by more than 35% year over year.

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1994 -

1996

Sybase

Group Director of Strategic Marketing

Lead Web Marketing, Industry Analyst Relations, Corporate Pricing, and Competitive Marketing for the world’s 6th largest independent software vendor.

Rolled out first Electronic Marketing program with on-line ordering. Rolled out re-pricing of Sybase's 60 products. Designed industry analyst program and orchestrated Sybase’s first international briefing tour and industry analyst teleconference. Re-focused competitive marketing on field needs, producing Sybase's first competitive videotape, audiotapes, and pocket guides. Directed 20 professionals and a $5 M budget.

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1988 -

1994

Sun Microsystems

Product Marketing Roles

	Director of Product Marketing
	Group Marketing Manager
	Senior Product Manager

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Sun Microsystems

Director of Product Marketing for Commercial Solaris product line, generating $40 M annual software revenues. Designed product and marketing strategy for SunSoft’s main target market, developed programs and positioning for MIS customers. Made dozens of interviews, analyst briefings, internal management briefs, and panels/speeches on commercial Solaris.

Accomplishments:

·	Developed new funding source for system management tool development. Designed and managed consultant work that delivered on time and on budget. Shipped 100,000 copies worldwide
·	Negotiated joint development and co-marketing deal with Amdahl, replacing their UTS operating system with the Solaris product line.
·	Negotiated cooperative development deal with Tivoli systems.

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Sun Microsystems

Group Marketing Manager

Managed UNIX System Administration and Server Software product lines. Chaired director-level investment strategy committee controlling $8 M annual development budget and 75 engineers. Introduced five client-server software packages. Built and motivated an effective team of four Product Managers.

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Sun Microsystems

Senior Product Manager

Conceived and ran Sun’s server software product line, formulated and drove software strategy for commercial UNIX servers. Identified target markets, specified product requirements, and developed marketing plan for scalable, high-availability commercial server software. Convinced Sun to invest more than $4 M in server software development. Made 90 sales and training presentations to the sales force, resellers and end users. Worked closely with engineering, sales, customer service and partners to ensure product quality, timeliness and smooth worldwide rollout. Launched market-share leading software for disk management tools.

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1986 -

1987

Pacific Telesis

Product Line Strategist

Developed product strategy for $200 M/year Management Information Product line.
Made pricing and positioning decisions.

Advised Product Managers regarding features, pricing, and promotion.

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1979 -

1986

Stanford Research Institute

Research Analyst

Consultant in Systems Engineering; analyzed custom software systems, from initial requirements surveys to installation and verification testing. Software systems ran on very advanced hardware for real-time, scientific, and simulation applications.

Accomplishments:

·	Wrote engineering specifications for a $50 M system. Ran test programs involving specially-instrumented aircraft and GPS system.
·	Consulted on 13 projects for clients such as AMP, IBM, the Israel Air Force, Litton Industries, and the US government. Wrote more than 80 technical and management reports, as well as proposals for new business. All projects delivered on time and on budget.

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Education

1986

M.B.A. Marketing

Haas School of Business, University of California at Berkeley. Graduated in top 20% of class.

1979

B.A. History

Cowell College, University of California at Santa Cruz. Earned College and Major honors.

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