= Results

Discovered & spearheaded opportunities for two mergers (total value $750 M).

Created ISV partnership program, signed 100+ new partners in 1 year, driving the creation of 25 new partner products.

Designed ISV licensing and sell-through models.

Recruited ISVs as embedded technology customers.

Repositioned both firms, transforming their business models to yield healthier revenue streams.

Put an obscure software company on the map, taking it public on NASDAQ.

Created a web portal that grew traffic by 75% per month, building to over 1,000,000 monthly hits and 20,000 registered users.

Used customers for PR blitz that tripled the number of press releases and increased web traffic by 10 times.   Used customer teleconferences to get positive analyst and press articles.

Pioneered Sun's commercial UNIX product line.

Defined and introduced 10 software products, every one of which was profitable.

Redefined 8 unprofitable products into two clearly positioned and profitable product lines.

Discovered unserved market segment for a product, repositioning it to triple
the lead flow with no increase in marketing spend.

Guided the work of 80 engineers focused on systems management, storage management, high availability, and software installation products.

Negotiated technology licensing with Amdahl, Tivoli Systems, and others.

Made our web sites the #1 source of leads at three public software firms
('96 through '99).

Created vertical marketing for Telecom and Financial Services segments.

Industry analyst campaign turned Gartner Group around.

Started reference marketing campaign, tripling the number of press releases and quintupling the number of referencable customers.

Rationalized the pricing for 60 products that had developed 10 separate pricing models.

200+ marketing and technical presentations for analyst and public audiences throughout the U.S., Western Europe, and Asia.

100+ collateral pieces, presentations, white papers, contributed articles, and technical reports.

Guest lecturer at UC Berkeley Haas School of Business, Carnegie Mellon's Graduate
Business / IT program, and Silicon Valley American Marketing Association.

7 years experience as consulting Software Engineer (real time and distributed systems).

Two hardware patent applications.

Served for 5 years as member of the board of directors for West Coast Magnetics,
a central-California hardware manufacturer.

Served for 3 years as a corporate officer of Forte Software.

Served as a corporate officer for ILOG USA.

Currently president and of DOTnet Consulting, Inc.