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Who Writes this Stuff -- and Why?

David Taber is a marketing consultant who's been twisting the truth for 20 years.  I worked for publicly-traded companies, and for the Pentagon.  I know how companies use your emotions to get you to do things that aren't too smart.  I specialize in getting people to do things that are not in their own best interests, but sure help somebody else.

And I've seen that marketing is being used relentlessly in politics.  

It's been said that we live in a world ruled by rhetoric.  Maybe it's time to do better than that.

This rhetoric stuff is not harmless -- look at the world around you.  Is it getting to be a better place?  Is it safer?  Is the government working on the stuff that's important -- or just the stuff that sounds good and gets a lot of press?  When a new government policy is put in place, are the results that show up 2 or 3 years later coming close to the original goals -- or are the actual results benefiting someone else entirely?

If you're feeling suspicious, that's why I write WiseUps.

Find out more...

• David Taber

• All Marketers are Liars:  The title of this book says it all
  
  

What did we get wrong?